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Solution Manual (Complete Download) for Strategic Marketing, 1st Edition, Todd Mooradian, Kurt Matzler, Larry Ring, ISBN-10: 0136028047, ISBN-13: 9780136028048, Instantly Downloadable Solution Manual, Complete (ALL CHAPTERS) Solution Manual

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Kurt Matzler · Larry Ring · Todd Mooradian


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Solution Manual for Strategic Marketing, 1st Edition, Todd Mooradian, Kurt Matzler, Larry Ring, ISBN-10: 0136028047, ISBN-13: 9780136028048

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Downloadable Instructor’s Solution Manual for Strategic Marketing, 1st Edition, Todd Mooradian, Kurt Matzler, Larry Ring, ISBN-10: 0136028047, ISBN-13: 9780136028048, Instructor’s Solution Manual (Complete) Download

You are buying Solution Manual. A Solution Manual is step by step solutions of end of chapter questions in the text book. Solution manual offers the complete detailed answers to every question in textbook at the end of chapter. Please download sample for your confidential.

Table of Contents

Section I – Overview
Chapter 1: Overview of Marketing Strategy and the Strategic Marketing Process
Chapter 2: Situation Assessment: The External Environment
Chapter 3: Situation Assessment: The Company
Chapter 4: Strategy Formation
Chapter 5: Implementation
Chapter 6: Planning, Assessment and Adjustment
Section II – Situation Assessment
Note 1: Market Definition
Note 2: Context (PEST)
Note 3: Customer Assessment – Trends and Insights
Note 4: Consumer and Organizational Buyer Behavior
Note 5: Competitor Analysis – Competitive Intelligence
Note 6: Company Assessment – Missions and Visions
Note 7: Company Assessment – The Value Chain
Note 8: Industry Analysis
Note 9: Product Lifecycle
Note 10: Experience Curve Effects on Cost Reduction
Note 11: Economies and Diseconomies of Scale
Note 12: Economies of Scope/Synergies and Virtuous Circles
Note 13: Market Share Effects
Note 14: Scenario Analysis
Section III – Marketing Strategies
Note 15: The Marketing Concept
Note 16: What Is a Marketing Strategy?
Note 17: Generic Strategies – Advantage and Scope
Note 18: Generic Strategies – The Value Map
Note 19: Generic Strategies – Product-Market Growth Strategies
Note 20: Specific Marketing Strategies
Section IV – Strategy Formulation
Note 21: Market Segmentation
Note 22: Loyalty-Based Marketing, Customer Acquisition, and Customer Retention
Note 23: Customer Lifetime Value
Note 24: Competitive Advantages
Note 25: SWOT Analysis
Note 26: Targeting
Note 27: Positioning
Section V – Implementation
Note 28: Customer-Oriented Market Research
Note 29: Brands and Branding
Note 30: Products – New Product Development
Note 31: Products – Innovations
Note 32: Products – Product Portfolios
Note 33: Pricing Strategies
Note 34: Promotion and People – Integrated Marketing Communications
Note 35: Place – Distribution
Section VI – Documentation, and Assessment and Adjustment
Note 36: Budgets, Forecasts, and Objectives
Note 37: Staircase Analysis
Note 38: Assessment and Adjustment

Appendix A: Basic Financial Math for Marketing Strategy
Appendix B: Strategic Marketing Plan Exercise
Appendix C: The One-Page Memo
Appendix D: Case Analysis and Action-Oriented Decisions.