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Solution Manual (Complete Download) for Marketing: An Introduction, 12/E, Gary Armstrong, Philip Kotler, ISBN-10: 0133451275, ISBN-13: 9780133451276, ISBN-10: 0133763528, ISBN-13: 9780133763522, Instantly Downloadable Solution Manual, Complete (ALL CHAPTERS) Solution Manual

Authors:

Gary Armstrong · Philip Kotler


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Solution Manual for Marketing: An Introduction, 12/E, Gary Armstrong, Philip Kotler, ISBN-10: 0133451275, ISBN-13: 9780133451276, ISBN-10: 0133763528, ISBN-13: 9780133763522

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Downloadable Instructor’s Solution Manual for Marketing: An Introduction, 12/E, Gary Armstrong, Philip Kotler, ISBN-10: 0133451275, ISBN-13: 9780133451276, ISBN-10: 0133763528, ISBN-13: 9780133763522, Instructor’s Solution Manual (Complete) Download

This is not an original TEXT BOOK (or Test Bank or original eBook). You are buying Solution Manual. A Solution Manual is step by step solutions of end of chapter questions in the text book. Solution manual offers the complete detailed answers to every question in textbook at the end of chapter. Please download sample for your confidential. All orders are safe, secure and confidential.

Table of Contents

Brief Contents

PART 1 DEFINING MARKETING AND THE MARKETING PROCESS  2

1 Marketing: Creating and Capturing Customer Value 2

2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 36

PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE  64

3 Analyzing the Marketing Environment 64

4 Managing Marketing Information to Gain Customer Insights 96

5 Understanding Consumer and Business Buyer Behavior 130

PART 3 DESIGNING A CUSTOMER VALUE—DRIVEN STRATEGY AND MIX 168

6 Customer-Driven Marketing Strategy: Creating Value for Target Customers 168

7 Products, Services, and Brands: Building Customer Value 200

8 New Product Development and Product Life-Cycle Strategies 236

9 Pricing: Understanding and Capturing Customer Value 264

10 Marketing Channels: Delivering Customer Value 302

11 Retailing and Wholesaling 334

12 Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 366

13 Personal Selling and Sales Promotion 402

14 Direct, Online, Social Media, and Mobile Marketing 434

PART 4 EXTENDING MARKETING 466

15 The Global Marketplace 466

16 Sustainable Marketing: Social Responsibility and Ethics 494

Appendix 1 Company Cases 523

Appendix 2 Marketing Plan 557

Appendix 3 Marketing by the Numbers 569

Glossary 587

References 597

Index 623