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Solution Manual (Complete Download) for International Marketing Strategy, 6th Edition, Isobel Doole, Robin Lowe, ISBN-10: 1408064294, ISBN-13: 9781408064290, Instantly Downloadable Solution Manual, Complete (ALL CHAPTERS) Solution Manual

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Isobel Doole · Robin Lowe


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Solution Manual for International Marketing Strategy, 6th Edition, Isobel Doole, Robin Lowe, ISBN-10: 1408064294, ISBN-13: 9781408064290

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Downloadable Instructor’s Solution Manual for International Marketing Strategy, 6th Edition, Isobel Doole, Robin Lowe, ISBN-10: 1408064294, ISBN-13: 9781408064290, Instructor’s Solution Manual (Complete) Download

You are buying Solution Manual. A Solution Manual is step by step solutions of end of chapter questions in the text book. Solution manual offers the complete detailed answers to every question in textbook at the end of chapter. Please download sample for your confidential.

Table of Contents:

PART 1 ANALYSIS
1 An introduction to international marketing
2 The international trading environment
3 Social and cultural considerations in international marketing
4 International marketing research and opportunity analysis

PART 2 STRATEGY DEVELOPMENT
5 International niche marketing strategies for small and medium-sized enterprises (SMEs)
6 Global strategies
7 Market entry strategies
8 International product and service management

PART 3 IMPLEMENTATION
9 International communications
10 The management of international distribution and logistics
11 Pricing for international markets
12 International marketing implementation through enabling technologies