Description
Downloadable Instructor’s Solution Manual for Consumer Behaviour: Buying, Having, and Being, 6th Canadian Edition, Michael R. Solomon, Katherine White, Darren Dahl, ISBN-10: 0132161117, ISBN-13: 9780132161114, Instructor’s Solution Manual (Complete) Download
You are buying Solution Manual. A Solution Manual is step by step solutions of end of chapter questions in the text book. Solution manual offers the complete detailed answers to every question in textbook at the end of chapter. Please download sample for your confidential.
Table of Contents
Section 1: Consumers in the Marketplace
Chapter 1: An Introduction to Consumer Behaviour
Section 2: Consumers as Individuals
Chapter 2: Perception
Chapter 3: Learning and Memory
Chapter 4: Motivation and Attitudes
Chapter 5: The Self
Chapter 6: Personality, Lifestyles, and Values
Section 3: Attitude Change and Decision Making
Chapter 7: Attitudes
Chapter 8: Attitude Change and Interactive Communications
Chapter 9: Individual Decision Making
Chapter 10: Buying and Disposing
Section 4: Consumers in Their Social and Cultural Settings
Chapter 11: Social Influence and Social Media
Chapter 12: Income, Social Class, and Family Structure
Chapter 13: Subcultures
Chapter 14: Cultural Influences on Consumer Behaviour
Chapter 15: The Creation and Diffusion of Culture
